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Getting Your House Ready to Sell |
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Introduction - Emotion vs. Reason |
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| De-personalize the House |
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| Removing Clutter |
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| Fixing Up the House Interior |
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| Fixing Up Outside the House |
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Want to Start Off With a High Sales Price? Beware |
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| Meeting With Real Estate Professionals |
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| Which Real Estate Professional do you choose? |
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| What Happens Behind the Scenes |
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Dropping Your Price...Too Late
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| Types of Listing Contracts |
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| Open Listing |
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| One-Time Show |
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| Exclusive Agency Listing |
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Exclusive Right to Sell
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| Details of a Listing Contract |
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| Price and Terms |
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| Lockbox - Yes or No? |
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| Real Estate Commission |
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| Multiple Listing Service |
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| Agency Duties of a Listing Agent |
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| Resolution of Disputes |
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Listing Commissions and Related Issues |
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| Are Commissions Negotiable? |
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| Cut-Rate Listing Commissions |
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| How and When Listing Commissions are Earned |
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| Commission Issues |
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The Listing Agent & Marketing Your Home |
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| The "Real" Role of a Listing Agent |
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| The "For Sale" Sign |
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| Flyers and a Brochure Box |
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The Listing Agent - Marketing Your House to Other |
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| The Multiple Listing Service |
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| Office Preview |
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| Broker Previews and Culinary Delights |
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| Office Flyers |
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| Marketing Sessions |
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The Listing Agent - Marketing Your House to Homebuyers |
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| The Purpose of Advertising in General |
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| Real Estate Office Advertising |
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| Individual Agent Advertising |
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| Neighborhood Announcements |
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| Open Houses |
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Showing Your House to Home Buyers |
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| Showing the House to Potential Home Buyers |
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| Why You Should Not Be Home |
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| Lighting, Fragrances, Pet Control and More |
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| Keeping the House Tidy and Neat |
